Marketing Projects
Here is an overview of some of my past projects.
01
Discover Card's Big Noon
Integrated Content Strategy Plan
This is an integrated content strategy plan we did to propose Discover Card as the sponsor for Big Noon Kickoff. We conducted primary and secondary research to define audiences, and propose strategies & tactics for the partnership. We are the winner team for this season's FOX Sports University Project.
02
Reimagining Prudential's Social Media Landscape
Some snapshots of the marketing consulting project we did for Prudential, where we conducted in-depth industrial and social media research on financial influencers and make strategic recommendations for Prudential to attract younger demographics through the adoption of fin-influencers.
03
McDonald's: The Millennials Market
This is a creative campaign we proposed to McDonald's where we define a Fan Truth and expand on potential marketing strategies & tactics to attract Millennials consumers.
04
Leveraging NEEVA's Brand Awareness
This is a strategic proposal to raise brand awareness of an AI search engine NEEVA that we did as part of a case competition. We identified key barriers and pain points after market research, and simulated customer journey, persona and go-to market recommendations.
